Digital Marketing and its Importance to Startups and Established Business

“Business has only two functions – Marketing and Innovation.” – Milan Kundera.

Marketing is one of the most significant aspects of any business, regardless of whether a beginning up or a set up business. Having a product or service to sell, yet having no familiarity with it in the market invalidates the point of the business. Subsequently, marketing plays a huge role in the advancement of a business. In the age of modern technology and the ever-growing digital world, it is only appropriate that marketing takes the digital route as well.


Digital marketing is the segment of marketing that utilizes the internet and online-based computerized innovations such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Popular digital marketing channels include:

  1. E-mail marketing.
  2. Search Engine Optimisation. (SEO)
  3. Search Engine Marketing. (SEM)
  4. Social media marketing.
  5. Content marketing.
  6. Affiliate marketing.
  7. Display marketing.
  8. Website marketing.


Each organization will have distinctive explicit objectives as a primary concern, yet most are attempting to accomplish development by arriving at more consumers and persuading them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. The incredible thing about technology is that start-up companies and established organizations can get a similar degree of exposure with the help of digital marketing.

Digital marketing can be important to start-ups and established businesses in the following ways:

1- Cost-effective advertising.

Digital marketing expenses are lower than traditional marketing exercises, and some cost very little to do. Due to their restricted budgets, start-ups cannot afford traditional marketing and advertising methodologies to build their business. Thus, this helps businesses to advertise without substantial expenses.

On account of set up organizations that can stand to acquire promoting costs, they can utilize a marketing agency. This will yield the best results, as they have involvement with the field and comprehend what they’re doing. They’ll be able to create campaigns that show your brand in the best light and help you to stand apart from the crowd.

2- Connect with customers.

“Instead of one-way interruption, Digital Marketing is about delivering useful content at just the right moment that a buyer needs it.” -David Meerman Scott.

Digital marketing permits you to connect with your prospects. You can gradually get to understand them and what they’re planning to discover. On social media or a blog, you can begin a conversation. Run a survey or try to get to understand them. Pay attention to their comments or their responses to surveys.

Digital marketing makes it possible for small scale companies to compete with larger ones by making their start-up brand more relatable. Established businesses can adapt to the competitive environment by paying closer attention to their consumers’ needs.

3- Increase in revenue.

There are many ways digital marketing can drive sales. If you have a website, SEO will help you increase traffic. Your presence on social media helps customers discover you and share their incredible discovery with their connections. If you run a blog, relevant and valuable content helps convince potential customers to give their business to you. Whatever digital marketing strategy you choose to implement, you can expect to increase awareness for your company, which is the ultimate step to bringing in revenue from sales.

4- Online presence.

Start-ups need all the help they can get to become visible in the market. As a new company, only a few people will know about the business. Even if the start-up has the best product or service, it’ll be useless unless people know about it. Digital marketing helps in establishing an online presence for newer companies and thus, spreads awareness of their products.

Established companies can increase their outreach and attract more customers by way of digitalizing their marketing techniques. This can lead to breakthroughs in new markets and better brand building.

5- Awareness of the Competitor’s strategies.

For your business to make progress, you might want to focus on what your rivals are doing and gain from it. Think of your competitors not just as somebody that you are planning to beat, however as individuals that have something to teach you. At the point when you consider what your rivals are doing, you’ll get some arrangement of what’s working and what isn’t working. If the competitors have established a web presence, learn from their mistakes, and implement ways to improve in the areas they lack.

Survival of the fittest is as true for businesses as it is for life. In a digital world, it is only right that digital marketing becomes invaluable to the survival of businesses. Digital marketing can be a very powerful tool that may very well define a business and its brand. Hence, this medium must be utilized to its full potential, regardless of the size of the business.

Leave a Reply

Your email address will not be published. Required fields are marked *